Universal Windows Direct is looking for a Social Media Manager to help build our corporate location and achieve our goal of becoming the best home improvement company in the nation. UWD is a leader in the industry and currently ranked 11th in the nation as a Top Remodeler. UWD is more than a home improvement company, it is a culture driven corporation that is dedicated to improving the lives of our employees and customers. As a Social Media Manager, you will oversee the company’s social media marketing strategy and manage the day-to-day implementation of advertising and content via all social media platforms.
Key Responsibilities:
- On-going development of Content Marketing and Advertising strategies that support the company's goals of lead generation, as well as customer education and retention
- Manage the execution of content and advertising, from idea to draft to design and publication that is optimized for lead conversion and engagement
- Develop and manage a social media content and advertising calendar
- Provide accurate reporting on campaign performance. Analyze, review, and report on the effectiveness of content and advertising to make data-driven recommendations and decisions that optimize performance and maximize results
- A deep understanding of the nuances of different social media platforms, including what content and ad types are effective for generating engagement and leads on one platform as compared to another
- Meet or exceed KPIs, benchmarks, and targets for all initiatives and campaigns
- Create and manage a top-quality content library and relevant creative assets, in addition to working with and overseeing employees and vendors to develop content and creative assets
Successful candidates will be:
- Driven: Takes a task head-on and isn’t afraid to learn from mistakes
- Positive: Creates an experience people can’t forget
- Detailed-orientated: Able to think strategically to respond to business demands
- Strong communicator: Has a proven ability to communicate effectively
You have:
- Bachelor's degree in Marketing, Communications, or related field (e.g., Business) and a minimum 5 years of work experience in social media marketing and advertising
- Excellent understanding of Social Media KPIs as they relate to engagement and advertising
- Exceptional writing, editing, communication, and research skills
- Hands on experience with Digital Advertising platforms (Facebook Ads, Google Ads, etc)
- Expertise in social media platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn
- Project management skills and attention to detail
- Excellent communication and writing skills
- Experience with Hootsuite (or other Social Media Management platforms), Google Analytics, Adobe Creative Suite, MS Office, and WordPress
Compensation and Benefits:
- Competitive Salary
- Medical, Dental, and Vision Insurance
- Supplemental Insurance
- 401(k), matched by UWD
- Paid Time Off
